SEO done right = real results. I helped Kroto go from 3.5K to 326K impressions with smart content + technical fixes—no paid backlinks. Here’s exactly how I did it.

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The Backstory

When Kroto came to me, they had a great product—a platform that helps teams create product videos and documents insanely fast.

What they didn’t have? Visibility.

Google Search Console report showing Kroto’s SEO growth before I stepped in.

Google Search Console report showing Kroto’s SEO growth before I stepped in.

From July 2024 to August 27, 2024, they were sitting at 3.48K total impressions and just 408 clicks. They knew their potential audience was out there, but they weren’t getting in front of them.

That’s where I stepped in.

Fast forward six months to February 2025: 326K total impressions, 3.8K clicks, and ranking at an average position of 15.1—all without a single paid backlink.

If we zoom in on just the last three months, Kroto generated 220K impressions and 2.43K clicks.

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Here’s how I did it. 👇

The SEO Playbook: What Moved the Needle?

1. We Built an SEO Content Machine (How-To Guides + Embedded Videos)

Source: Kroto’s How-To Guides

Rather than writing random blogs, we went all-in on high-intent, how-to guides—content that users were actively searching for.