SEO for AI search is the next big thing. We took Derivate X from invisible to #1 on ChatGPT for ‘Best Martech SEO Agency’—and it brought real leads. Here’s the exact strategy we used.

The Backstory

Let’s be real—ranking on Google is hard. But ranking on ChatGPT?

That’s a whole different game, and nobody even knows the rules yet.

When we started, Derivate X wasn’t even showing up. Our goal? Get to the #1 spot and make sure high-intent SaaS founders found us.

Fast forward 1.5 months, and we were sitting at the top. Here’s exactly how we did it.

The Playbook: AI Search Optimization in 3 Moves

1. Build a Web of Martech-Focused Content

Instead of just optimizing one page and praying for results, we went all in on topical authority.

We wrote articles SaaS founders actually care about, like:

• SEO vs. Paid Ads: What’s Better for MarTech SaaS Companies?
• 5 Common SEO Mistakes Martech Companies Make
• Best Martech SEO Agencies in 2025: Top 10 Companies to Scale Your Business
• Technical SEO Checklist for Martech Websites: What You Need to Know
• What Role Can a CRM Play in an Effective Martech Stack?

And then we linked them all back to our Martech SEO hub (Derivatex Martech SEO).

The goal? Make sure AI saw us as the go-to source for Martech SEO.