Built a 30-touchpoint workflow from scratch, turned cold outreach into 43 high-ticket sales meetings, and created real pipeline, without spending a single dollar.

The Brutal Starting Point

When I joined ToyStack, here’s what the marketing and sales engine looked like:

• LinkedIn followers? 260.
• Inbound leads? Zero.
• Paid ads running? None.
• Sales team? Non-existent.
• Founders Social Presence? Blank Profiles.
• Previous outreach? Never happened.

On top of that:

• The product was constantly shifting.
• Internal clarity was missing, GTM was half-baked, and we were chasing too many directions at once.

The Mission I Took On

Despite the chaos, I gave myself one clear goal:

"Create a repeatable outbound engine that books real enterprise sales calls; using only LinkedIn, psychology, and systems."

No lead lists.

No ads.

No shortcuts.